Full Job Description
Digital Content Strategist Position
Location: Grand Rapids, Michigan
Company: Domino's Pizza, Inc.
Are you a passionate and innovative digital content strategist? Do you thrive in a dynamic environment that values creativity and data-driven decision-making? If so, we have an exciting opportunity for you at Domino's Pizza, one of the world’s leading pizza delivery companies.
About Us
Domino's Pizza has been serving delicious pizza for over 60 years and continues to lead the industry with our commitment to quality and customer satisfaction. Headquartered in Grand Rapids, Michigan, we are proud to call this vibrant city our home. Our mission is to deliver the best pizza experience to our customers, and we are constantly exploring new and innovative ways to achieve this. As we continue to evolve, we are seeking a skilled Digital Content Strategist who will help shape our digital narrative and enhance our brand’s presence online.
Job Summary
The Digital Content Strategist will be responsible for developing, implementing, and managing digital content strategies across various platforms to drive engagement and conversion. This position requires a visionary thinker with expertise in digital marketing, strong analytical skills, and a passion for creating compelling content that resonates with our target audience.
Key Responsibilities
- Develop and execute comprehensive digital content strategies to increase brand awareness, engagement, and lead generation.
- Create high-quality, engaging content across multiple digital channels including websites, social media, email marketing, and blogs.
- Conduct extensive research to identify audience preferences, behaviors, and trends to inform content development.
- Collaborate with cross-functional teams, including marketing, sales, and design, to ensure consistency in messaging and branding.
- Analyze content performance metrics to measure success and inform future content strategies.
- Optimize existing content for SEO, ensuring all digital assets are aligned with best practices for search engine visibility.
- Stay updated on industry trends, tools, and technologies to continuously improve Domino's digital content approach.
- Manage the content calendar to ensure timely delivery and publication of content.
- Develop content guidelines and best practices for internal stakeholders to follow.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (3+ years) in digital content strategy, content marketing, or related field.
- Strong portfolio demonstrating a range of content types, including text, images, video, and social media engagement.
- Excellent writing, editing, and storytelling skills, with the ability to create content that captures and retains audience attention.
- In-depth knowledge of SEO best practices and experience with SEO tools such as Google Analytics, SEMrush, or Ahrefs.
- Familiarity with content management systems (CMS) and graphic design tools (e.g., Adobe Creative Suite) preferred.
- Strong analytical skills with a data-driven mindset for measuring content performance and effectiveness.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
Why Work at Domino's?
At Domino's, we take pride in fostering a workplace culture that values creativity, diversity, and growth. As a key player in our digital marketing team, you'll have the opportunity to:
- Work with a talented team of professionals who are passionate about food and technology.
- Enjoy a competitive salary and benefits package, including health, dental, and vision insurance.
- Participate in our employee training and development programs to enhance your skills and expertise.
- Experience the vibrant culture of Grand Rapids, with its array of local attractions, arts, and dining.
- Contribute to the success of a globally recognized brand while shaping the future of our digital narrative.
How to Apply
If you are excited about the opportunity to become a Digital Content Strategist at Domino's in Grand Rapids, Michigan, we invite you to submit your application. Please include your updated resume, a cover letter detailing your relevant experience, and a portfolio showcasing your best work in digital content strategy.
Join us in delivering a remarkable pizza experience, one that not only satisfies our customers but also leaves a lasting impression. We look forward to hearing from you!
Domino's Pizza is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants of all backgrounds to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Location: This position requires the employee to be based in Grand Rapids, Michigan, where you will work out of our innovative and collaborative office environment.
Conclusion
Your future as a Digital Content Strategist awaits you! Don’t miss this incredible opportunity to make a lasting impact in the world of digital marketing while working for a world-renowned brand in the heart of Grand Rapids.